For almost two decades those cries were for the great Rafael Nadal.
Now they are for a 19-year-old looking to follow in his footsteps.
Not even a professional until four months ago, Jodar won his first ATP Tour title in early April, and in Madrid he has taken out two seeds, including fellow teen Joao Fonseca, to reach the quarter-finals.
On Wednesday he will test his mettle against world No. 1 Jannik Sinner.
‘A very, very talented player’
Sinner has already got a close look at Jodar in Madrid.
The Italian was sitting courtside on Friday to watch Jodar blast through fifth seed Alex de Minaur 6-3 6-1 – and was left impressed with what he saw.
“He’s a very, very talented player,” Sinner said of Jodar.
“He was warming up today with Nicolai [Budkov Kjaer], the Norwegian guy. They’re in a very interesting year, born 2006. There’s Joao, Jodar, Nicolai, [Rei] Sakamoto: They’re all very, very good players, and it’s a very strong year.
“Jodar is a very, very clean hitter [with] very easy power. You can hear the sound when he touches it, and it’s a good sound coming from the racquet. He’s very, very talented. He’s going to be a great, great player in the future, and he’s already showing it.
“I like his mentality, it’s quite calm. I don’t know him personally, but he seems very humble. He’s a very, very good player, and I wish him only the best.”
A clean hitter with easy power? Sounds like Sinner himself.
In fact, Jodar said last year – when he was still playing college tennis in the USA – that Sinner has been a role model for him.
“I’ve watched a lot of Sinner. I think his game is pretty similar to mine and I see some things in my game that I can reach that level,” he told Cracket Racquets.
“Sinner has always been a role model for me. And, of course, from Spain, [Carlos] Alcaraz and Nadal, I have to say those two, because they’ve been my idols since I was young.”
How Jodar has soared
Jodar’s rise has been remarkable.
This time last year he was ranked at No. 687 in the world, now he looks set to climb to No. 34 following Madrid – and could be seeded for the French Open.
Last November, he gave an indication of his talent when he beat Learner Tien at the Next Gen Finals. Soon after, he announced that he was turning pro.
He won his first Grand Slam main-draw match at the Australian Open after coming through qualifying, then made the third round in Miami.