Tennis Channel shatters its own all-time viewership, streaming audience records at BNP Paribas Open

LOS ANGELES, CA—March 17, 2026—Tennis Channel saw its highest viewership ever this year at the BNP Paribas Open. The tournament, highly regarded as the 5th Grand Slam, increased 38% from last year and drew record high engagement on social media and tennis.com. Live tournament coverage as well as TC Live saw an increase of 47%. The Sunshine77 promotion, which launched at the start of Indian Wells, offers an entire year of non-stop tennis on the Tennis Channel App for only $77.

On the heels of its success in the desert, Tennis Channel continues its coverage of the “Sunshine Double” as the exclusive U.S. home of the Miami Open. Multi-platform coverage begins March 17 and runs through the men’s and women’s championships on March 29. From first ball to last ball, each point is available to watch on Tennis Channel, Tennis Channel 2, the Tennis Channel App and TennisChannel.com.

“With our Sunshine77 streaming app offer, Tennis Channel annual subscriber signups are up 150% from last year,” said Jeff Blackburn, CEO of Tennis Channel. “We’re looking forward to carrying that momentum into the Miami Open.”

The 2026 player field is set to include defending Miami Open champions Jakub Menšík (No. 12) and Aryna Sabalenka (No. 1) as well as World No. 1 Carlos Alcaraz. Also headlining the field are Elena Rybakina (No. 3), four-time Grand Slam champion Jannik Sinner (No. 2), two-time Grand Slam champion Coco Gauff (No. 4) and Taylor Fritz (No. 7), the top-ranked American on the men’s tour and 2022 BNP Paribas Open champion, among many others. Recently announced: former World No. 1 and three-time Miami Open winner Venus Williams and former US Open Champion Sloane Stephens have also received wild cards to compete.

After making her debut with Tennis Channel earlier this year, former world No. 7 and 2024 Miami Open Champion Danielle Collins will join the network’s on-site desk at the Miami Open. She will be part of an all-star lineup of analysts, hosts and reporters blending championship pedigree with broadcast excellence.

On-site match announcers will include Hall of Famers Martina Navratilova, Lindsay Davenport and Jim Courier; former World No. 6 Chanda Rubin; Emmy Award-winning host Brett Haber; former World No. 5 and Grand Slam mixed doubles champion Jimmy Arias; and coach and commentator Mark Petchey, delivering expert insight, storytelling and real-time reactions throughout the tournament.

Daily coverage of Tennis Channel Live at the Miami Open will be anchored by Steve Weissman and Collins, with Chris Eubanks, Prakash Amritraj, Jimmy Arias and Dani Klupenger joining throughout the day’s coverage.

On-site match announcers will include Hall of Famers Martina Navratilova, Lindsay Davenport and Jim Courier; former World No. 6 Chanda Rubin; Emmy Award-winning host Brett Haber; former World No. 5 and Grand Slam mixed doubles champion Jimmy Arias; and coach and commentator Mark Petchey, delivering expert insight, storytelling and real-time reactions throughout the tournament.

Daily coverage of Tennis Channel Live at the Miami Open will be anchored by Steve WeissmanandCollins, with Chris Eubanks, Prakash Amritraj, Jimmy Arias and Dani Klupenger joining throughout the day’s coverage.