New year, new threads: Tracking all the sponsor and apparel moves ahead of Australian Open

The 2026 tennis season is already serving looks.

As players settle into summer Down Under, familiar faces like Nick Kyrgios, Alex de Minaur and rising star Eva Lys have been busy debuting new kits, teasing fresh partnerships and signaling major off-court moves ahead of the Australian Open.

From surprise sponsor switches to full head-to-toe rebrands, the early weeks of the season have delivered plenty of fashion and equipment shake-ups. Can’t keep up with it all? Don’t worry—we’re tracking every head-turning announcement right here.