Muttiah Beverages and Confectioneries, a newly registered company, is set to invest Rs 1,400 crore in India, with plans to launch Campa Cola products.
Former international cricketer Muttiah Muralitharan is all set to make an investment in India. With the establishment of a new beverages and confectionery unit in Badanakuppe, Chamarajanagara district, Karnataka, the spin legend Muttiah Muralitharan is planning to launch the business along with Indian billionaire Mukesh Ambani, who has shaken the soft drink industry of India with the re-launch of once a very big brand, Campa Cola.
Muttiah Beverages and Confectioneries, a newly registered company, is set to invest Rs 1,400 crore in India, with plans to launch Campa Cola products. The production is expected to commence by January 2025, marking a significant milestone for the brand’s revival. This venture is poised to disrupt the Indian soft drink market, traditionally dominated by giants like Coca-Cola and PepsiCo.
Mukesh Ambani joins Muttiah Muralitharan
The partnership of Mukesh Ambani, the head of Reliance Industries, and Murali Muttiah signals a strategic move to revive and reposition Campa Cola as a strong competitor. With the duo’s combined expertise and resources, this initiative is expected to challenge the dominance of established players in the beverage sector, as per a report by news agency ANI.
The project, announced by Large and Medium Industries Minister MB Patil, is expected to attract a total investment of Rs 1,400 crore over multiple phases and aims to boost the local economy through job creation and infrastructure development. The announcement came following a meeting between Muralitharan and Minister Patil to discuss the project’s details and its implications for the region.
The cricketer, who holds the world record for the most wickets in Test cricket, is diversifying his portfolio into the food and beverage industry with his new venture, “Muttiah Beverages and Confectioneries.”
Initially, the project was planned with an investment of Rs 230 crore, but due to increased scope and scale, the total investment has been revised to Rs 1,000 crore, with plans to expand to Rs 1,400 crore over the coming years. The minister mentioned that 46 acres of land have already been designated for the project, with manufacturing operations anticipated to commence by January 2025. He also stated that officials have been instructed to address minor issues concerning the allocated land.