How Much Did Kendrick Lamar Make From the Super Bowl Halftime Show?

Performing at the Super Bowl Halftime Show is a music artist’s dream. The 13-minute concert turns the entire football field into a stage, and Kendrick Lamar brought all the heat to his 2025 performance. The hip-hop artist even invited Serena Williams, SZA and Samuel L. Jackson to join him on stage. Since it was an epic production, many viewers are asking how much money Kendrick was paid to perform at the year’s biggest sporting event. In any case, how much is any celebrity artist paid to sing at the Halftime Show?

Creating a memorable Halftime Show performance is a stressful ordeal. In her 2022 documentary Halftime, Jennifer Lopez opened up about her experience sharing the stage with Shakira. Since the two had to split the 13-minute timeframe, Jennifer pointed to the difficulties she had in creating her own performance.