Aishwarya Rai Bachchan is once again lending her voice to a message of empowerment. In the latest video for L’Oréal Paris’ Lessons of Worth series, the global icon reflects on the brand’s timeless tagline—“Because you’re worth it”—reframing it for today’s digital age.
In the campaign film, Aishwarya speaks candidly about how social media has become a yardstick for self-worth, with people measuring their value through likes, comments, and posts. Challenging this culture of external validation, she asserts, “I’m worth it, but what really decides that? The kind of pictures posted? The number of likes? Or is it the comments on social media? We have given such power to these things. The power to own our worth.”
Raising Concerns as a Woman and Mother
The actor goes a step further, warning about the deeper implications of this trend. As a mother, she says she views the issue as “a matter of grave concern”, adding, “There’s not much difference between social media and social pressure. As a woman and a mother, it’s a matter of grave concern to think about the power it can have over young minds. Frankly, even impressionable adults.”
She continues with a plea for introspection: “This cannot go on. We must make a choice. Let’s not go searching for our self-worth elsewhere, certainly not on social media. Worth is innate.”
Her call to action is simple yet resonant—stop outsourcing self-worth and believe in one’s own inherent value.
Fans React: “So Well Said, So Powerful”
The video has already struck a chord with fans online. One admirer wrote, “I wish half of the world understands what she is saying.” Another called her message “perfect,” while several others praised her for both her wisdom and beauty. Many fans flooded the comments section with crown emojis, hailing her as “queen.”
On the Work Front
Aishwarya was last seen in Mani Ratnam’s magnum opus Ponniyin Selvan: I and II. Though she has not yet announced her next project, the actor remains in the headlines—whether for her professional choices, her appearances with husband Abhishek Bachchan and daughter Aaradhya, or her ongoing association with global campaigns like this one.
With Lessons of Worth, Aishwarya Rai Bachchan reiterates that true validation comes from within, leaving fans not only applauding her grace but also reconsidering their own relationship with social media.