One of the new faces of Gucci was on hand to witness the birth of a new creative vision for the Italian fashion house.
Ahead of her return to competition at the BNP Paribas Open, WTA world No. 1 Aryna Sabalenka attended Milan Fashion Week this week, where she sat front row for Gucci’s “Primavera” Fall 2026 show, which marked what *Marie Claire* reported was the debut of the brand’s vision from new creative director Denma.
Sabalenka, who was revealed as a new global ambassador for Gucci herself during the Australian Open in January, sat front row at the show with stars including fashion mogul Donatella Versace, socialite Romeo Beckham, singer Shawn Mendes, and F1 driver Andrea Kimi Antonelli. She wore head-to-toe Gucci, too, including a sleek black turtleneck and striped blazer.
Recapping the day on social media, Sabalenka called the show “breathtaking” and said she was “grateful to have witnessed such a defining moment.”
Sabalenka continued to celebrate Gucci throughout the week, writing in another social media post that she was “throwing ‘fits [outfits].” In it, Sabalenka also modeled a head-turning fur coat, much to the delight of beau Georgios Frangulis.
“Oh wow,” he wrote in the comments, as retired WTA pro Elena Vesnina dubbed her a “queen.”
After unveiling her Gucci brand partnership in grand fashion, Sabalenka said working with the label “means the world.”
“They’re bold. They’re elegant. They’re super cool,” she gushed in Melbourne. “I feel like it’s a perfect fit, the collaboration. I don’t know. I’m the happiest person on earth right now. I couldn’t dream a few months ago that I’ll join the best brand. Right now I’m just super happy.”
Sabalenka enters the Sunshine Double with an 11-1 match record this year, thought she hasn’t played since a three-set loss to Elena Vesnina in the Australian Open final on Jan. 31. A two-time runner-up in Indian Wells, she is also the defending champion in Miami.