MeadowLea as official sponsor of SL Women’s Team for World Cup an empowerment of women – Hiranth Fernando, Consultant Sales & Marketing, Pyramid Wilmar
By Srian Obeyesekere
“MeadowLea’s entry to empower our team during the upcoming ICC Women’s Cricket World Cup 2025 also gives them the ideal platform to promote its brand to its desired audience,” commented Upul Nawaratne Bandara, Head of Marketing, Sri Lanka Cricket yesterday in announcing Sri Lanka Cricket partnering with MeadowLea as the official Sri Lanka Women’s Team sponsor for the ICC Women’s Cricket World Cup 2025.
Bandara, delivering the keynote address yesterday at the Sinhalese Sports Club auditorium at the media briefing, while welcoming the audience with special mention of the Meadow Lea officials present as well as the media on behalf of Sri Lanka Cricket, emphasised that it was a special occasion to recognising the official sponsor Meadow Lea, and that it would be a significant exposure for the sponsor company in joining hands with Sri Lanka Cricket to sponsoring the Sri Lanka Women’s Cricketers for the world showpiece event. In that perspective SLC was ‘truly honoured to have such a sponsorship going, and thankful to Meadow Lea for tying up with SLC.’
“I am confident that such a sponsorship by MeadowLea will take Sri Lanka Women’s Cricket to greater heights. I extend my best wishes to our team. I am confident they will perform well, and my best wishes to the other teams as well.”
Meanwhile, Hiranth Fernando, Consultant Sales and Marketing at Pyramid Wilmar (Private) Limited said, “Cricket remains one of the island nation’s most popular sports, and Meadow Lea champions two unshakable pillars: female empowerment and national pride. Backing the development of women’s cricket enables us to empower young female athletes and support them in taking their groundbreaking talent to the world.”
He further emphasised that MeadowLea aims to be more than a sponsor, positioning itself as a partner in building tomorrow’s success stories and in spreading Moments of Goodness in Sri Lanka.”
Nadeesha Chandrasekeara, Head of Marketing Pyramid Wilmar (Private) Limited, addressing the audience, said, “It has given us great pride that Meadow Lea is the Team Sponsor of the Sri Lanka Women’s Cricket Team. This sponsorship goes beyond the game of cricket because by supporting the Sri Lanka Women’s team MeadowLea becomes an entity creating the empowerment of women. It is all about growth and opportunity and helping those in various disciplines to reach their goals. We believe that each and every individual deserves an opportunity to excel.
A brand under Pyramid Wilmar (Private) Limited, MeadowLea is part of a leading food manufacturing and marketing company in Sri Lanka, renowned for its market leadership in the edible oil segment.
The Sri Lanka Women’s Cricket Team was represented by Anushka Sanjeewani, Vice Captain in the absence of the captain Chamari Athapaththu who is overseas.